At Tender Belly, we’re on a mission to craft the most crazy tasty bacon on planet Earth. It all starts with using heritage breed pigs that are raised crate-free on 100% vegetarian diets. Unlike many other brands, we don’t inject water into our uncured bacon. Ever. We rub our pork bellies with freshly ground spices and let the tasty dry rub soak in for days. We then slow smoke our bacon for hours using real cherry wood. No antibiotics ever. No nitrates or nitrites added. It’s definitely not the easiest way to craft bacon, but to settle for anything less than the best is, well, just crazy. #CrazyTasty